Ad-law & platform-policy risk check for online sellers
Find the risky claims in your listings before they cost you.
Paste any product listing, ad, or social post — from Amazon, eBay, Etsy, Walmart, TikTok Shop, Meta or Shopify — and ComplyAds instantly flags wording that could breach advertising law or a platform's own selling policy. It catches the claims that get listings pulled or sellers fined: unproven health and medical claims, fake or incentivised reviews, unsubstantiated "clinically proven" efficacy, misleading and drip pricing, absolute superlatives, greenwashing, and false urgency or scarcity. Every check runs against the rules for five markets — the EU, UK, Canada, Australia and the United States — and each platform's own published policy, so you see exactly which market and which rule a phrase puts at risk. The rulebase is reviewed and current to 2026, covering recent changes like the EU Empowering Consumers Directive, the UK DMCC Act 2024, Canada's Bill C-59 and the US FTC fake-review rule.
It runs entirely in your browser, so your listing text never leaves your device, and it takes seconds. A fast, practical risk check to catch problems before they cost you — flags, not verdicts, and not legal advice.
What it checks
Seven platforms, seven risk categories, five markets.
Coverage is uneven — and we show you exactly where. Each flag cites the platform's own policy and the specific law behind it.
7 platforms
- Marketplaces — Amazon, Walmart, eBay, Etsy — platform rules on claims, pricing and reviews (Amazon and Walmart are the strictest).
- Ad platforms — TikTok Shop, Meta (Facebook/Instagram) — strict on claims; Meta prohibits before/after images; both police false urgency.
- Own store — Shopify — no platform claim-policing; governed by the advertising law above (plus Shopify Payments rules on health products).
7 things we flag
- Medical / health claims
- Fake or incentivised reviews
- Unsubstantiated efficacy claims
- Misleading or drip pricing
- Unqualified superlatives & absolutes
- Greenwashing / unqualified environmental claims
- False urgency & scarcity
5 markets
- European Union
- United Kingdom
- Canada
- Australia
- United States
Most sellers ship to several — leave all markets on for the full picture, or filter to yours.
How it works
Paste, pick, and see every risk cited.
01 Paste
Paste your listing text.
02 Pick
Pick the platform you sell on and the markets you ship to.
03 See
Get each risky phrase flagged — with the plain-English reason, the platform's own policy, and the specific law behind it.
What you get
Every flag, fully sourced.
For every flag you get: the exact phrase, why it's a risk in plain English, the platform's published policy (with a link), and the specific statute or regulation. Flags, not verdicts — a clean result is not a clearance.
Why trust it
Checked against the primary source — not summaries.
Every rule is checked against the primary source — the actual statute or regulation — and every platform policy against that platform's own published rules, not summaries. The law is reviewed to 2026 (including the EU Empowering Consumers Directive, the UK DMCC Act 2024, Canada's Bill C-59, and the US FTC fake-review rule). It's an informational risk check to help you spot problems and take the urgent ones to a professional — not legal advice, and not a guarantee.
What it doesn't do
Honest about the limits.
- It's not legal advice and doesn't replace a lawyer.
- It doesn't guarantee your listing will be approved.
- It checks listing TEXT only — not images or video.
- It flags common, detectable issues — it won't catch everything.
Market scope and legal references are informational and source-verified, not legal advice.
Paste one listing per line, or load a plain-text / single-column CSV (one listing per row). Every row is checked against the same rules, and you can download the flagged result — up to 100 at a time, nothing uploaded.
Runs entirely in your browser — your listing text never leaves your device.
Benchmarked against the world's strictest consumer-advertising regimes
Category explorer
See each risk category in action.
Pick a category to see a sample phrase flagged, the plain-English reason, and the rules it cites — coverage varies by category.
ComplyAds points to the rule; the law itself is the authority.
Affiliate-post disclosure (the FTC Endorsement Guides / ASA "Ad" label) applies to creator posts rather than product listings, so it isn't part of this check.
Pricing
Free for the odd listing. Paid for the catalogue.
Checking a listing or two is free. When you need to run a whole catalogue at once, that's what the paid plans are for.
Free
$0
For the occasional listing.
- Individual checks — up to 3 products a day
- Every flag in full: the phrase, the rule, the severity
- EU, UK, Canada & Australia rules, plus US-codified
- Runs in your browser — nothing uploaded or stored
No sign-up needed.
Pro
$49/mo
For sellers running a whole catalogue.
- Everything in Free
- Bulk check — up to 100 products per day
- Paste or CSV, download the flagged results
- Rule packs kept up to date as the laws change
Billed monthly · cancel anytime.
Enterprise
$149/mo
For agencies and high-volume sellers.
- Everything in Pro
- Unlimited bulk checks
- Custom rule packs
- Priority support
Volume and agency pricing.
Your key comes in your Lemon Squeezy receipt. Activation unlocks bulk on this device.
Prices in USD, billed monthly, excluding any applicable tax. The checker runs in your browser — nothing you paste is sent to a server or stored in the cloud. Every plan runs the same in-browser check; paid plans add bulk throughput, downloadable results and rule packs kept current as the law changes — not faster processing.
Why ComplyAds
A fast first look, where a checklist or a lawyer doesn't fit.
→ Rules that don't go stale
A checklist is out of date the moment the law moves — and it just sat through the DMCC Act, Omnibus, Canada's Competition Act and the new US FTC reviews rule. ComplyAds's rules are versioned and cited.
→ Legal time where it counts
A solicitor is the right call for the judgement calls — not for screening a hundred listings. Catch the obvious issues in seconds, and save the advice for what's genuinely borderline.
→ The cheap look, first
Most sellers learn a claim was a problem when a listing is pulled or a letter lands. This is the look before that.
FAQ
Straight answers.
Is this legal advice?
No. It's an informational risk check that flags potentially problematic wording. For anything borderline or high-stakes, check with a qualified adviser.
Which platforms and markets?
Seven platforms — Amazon, eBay, Etsy, Walmart, TikTok Shop, Meta and Shopify — across five markets: the EU, UK, Canada, Australia and the US.
How current are the rules?
Reviewed and current to 2026, including recent changes like the EU Empowering Consumers Directive, the UK DMCC Act 2024, Canada's Bill C-59 and the US FTC fake-review rule.
Do you store my listing?
No. The check runs entirely in your browser — your listing text is never sent to a server or saved.
Does a clean result mean I'm safe?
No. A clean result is not a clearance, and flags are not verdicts. Use it as a prompt to review, not as approval.